Designing an eCommerce website can be tricky, but An eCommerce site offers you the chance to build your brand, connect with customers, and, uplift the sales. The design of your website should make the purchase process stress-free. An eCommerce website must optimize for sales. Immeasurable web design or low performing web design can make or break the deal when it comes to eCommerce sites. Design is the only element to enhance user engagement. Web Designer NYC highlights the following tips and tricks to avoid failure in designing an eCommerce website or page.

There are many websites that have a complicated scheme of design. Visually compact sites are underrated and rank bad. Only a simple and minimalistic design will optimize your e-commerce conversions. Keep the content short and easy to understand. Too many ads and too much-complicated data make it hard to promote the products.

Keep in mind the end-user. As we have already mentioned visually compact sites and poor content influences the decision of a visitor badly. From product images to contact forms, a design can conceivably contribute to a user’s arrangement. To describe product details and to add every single visual on the page, the end-user should be on priority.

For an eCommerce website, the user can easily get distracted by any factor. Avoid using too many pop-ups and asking for signing up newsletter. The inappropriate clour scheme in the design and poor quality of photos can impact the worst on the user experience of your site. Add additional information to your brand story but not too much because it also contributes to distraction and results in low sales.

The other most influential factor is not providing the product detail in 3D photos in the visuals of your site. Since the customers don't see the product in real when shopping online, so adding video and high-quality photos, are a plus point. Enable the zooming in and adding a photo gallery from different angles helps the user a lot to see every little detail of the product. Enable the zoom in when a customer hovers on it, and show them on a model instead of placing them aside.

Add credibility and a look at your eCommerce site design. Your web design should complement your brand. Often people shop from the sites that have established as a trustable brand. If you want to build trust, you need to drive serious sales with your e-commerce business. Drive sober sales with your customers, which develop branding and relationship and loyalty. Infuse your branding into your design and don't appear as a site that looks like a front for trying to steal your credit card information.

Adding honest and genuine testimonials and customer reviews also enhance branding and sales. Users read the customer reviews to get a clear idea about the product before purchase. About more the 50% of the visitors read the reviews first. Adding a different page for reviews or adding every product's review under it drives the sales efficiently. Connecting your website with various social media channels is a must-have now.

Add a simple and easy navigation menu for the user. Make sure that your navigation features are not confusing and complicated. Menu bars enable users in smart navigation to the pages and assist them in product search. Be careful not to load up your menu with too many options. Provide the category option and use the appropriate menu to drop the down the list if you have so many products.

· Allow the users to filter the products

· Provide a natural flow in the format

· Other features that a user-friendly design must include;

· Provide grid styles to show the organized product list

· Provide the contact pages and section to communicate with the customers

· Quick and secure checkout process

· Optimize your website for mobiles and different screens with a responsive layout

· Add FAQ Page

· Keep the text to the minimum level to not to bother the visitor

· Provide a search bar

Overall, Freelance NYC Web Designer finds it quite tricky to design an eCommerce website. However, keeping in mind the project nature and business goals are worth rewarding in the end. Not all the above rules are necessary to implement in a single project, but keeping the objective and nature of the product up front defines the path.